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Never before have we been able to create, build and market our personal brand like we can today -- thanks to the digital world. But just like the big brands, we have to manage our reputation online and off.

The sum of all your social-media activity is truly a reflection of your collective brand, so manage it all with purpose. Your behavior on social media becomes your brand and builds your reputation. While the digital world is your platform, use it with care because there is a fine line between productive and destructive behavior.

When used wisely, social media can be a stage upon which you perform. If used incorrectly, it can damage your image and personal brand in a New York minute.

Be careful about what you post, be cautious about the photos you publish, and be purposeful about who you let into your circle. Every interaction is your brand, so be consistent with your personal brand positioning and with the followers you have gathered.

Just like with any big brand, consistency is key to managing your brand reputation, so choose wisely at each step along the way.

Even the people you follow can be a reflection of your brand, so be conscious with every like there as well. Remember that it’s all a permanent record; once someone else shares it then it’s been published into the world.It’s your reputation and your brand, so manage it … just like the big brands do.

Article Credit:Entrepreneur.com